Forward-thinking capital.

It takes more than money to transform a great idea into a world-changing business.

Forward provides thinking capital. Capital with the capability to help founders find market fit, develop scalable products, high-performing teams - and enviable sales pipelines.

A young person jumping in the air, wearing a denim jacket and black jeans, on a light purple and white background. A young person jumping in the air with arms open, wearing a denim jacket and black jeans. Light purple and white background.

2021 Annual Report

We look back at a strong 2021, and outline our pragmatic approach to 2022, in our 2021 Annual Report.

We worked out of their studio for the first year, we were literally born there. We're very close to them, they're more than just an investor and The Studio really helped us get off the ground.


We help founders beat the odds.




Value created


Already raised an up-round

Our offer.

Funding that fits.

We know that every business has different needs. So we get involved from the early stages and provide fair funding options.

Expertise on demand.

We provide access to expertise built scaling dozens of successful businesses, to help founders gain a sustainable competitive advantage right from the start.

Working with FP’s enterprise sales coach was the most formative intervention we made in 2018. We’d spent two years building a world-class product but the months of workshops and developing our sales playbook helped us to step-up our sales operation.

Seyi, Co-founder gravity sketch

Have you applied for Funding Lab?

Our fast, focused VC funding crash course led by our Investment and Studio teams is designed to give you an unfair advantage when raising capital from VCs.