Founders Programme Interview: With Rich Serunjogi

Following opening applications for the 2nd Edition of our Founders Programme last month, we had a chat with a member of our last cohort - Rich Serunjogi - to learn more about his experience of the programme and how he has progressed since.

Born and raised in Croydon, London, Rich studied social policy at LSE and also worked as a community organiser on the Living Wage Campaign. After 2 years working as a consultant at McKinsey, Rich found the itch to begin building something of his own design too overwhelming to ignore. 

How did you hear about the Founders Programme?

“I heard about the Founders Programme via my friend Deborah Okenla (Founder, YSYS) who posted it in the 10x10 whatsapp group (a community for black entrepreneurs and investors run by Andy Davis).  I realise I’d heard of several of Forward Partners’ portfolio companies and so was super intrigued to learn more.” 

What was appealing about the programme?

“Well I’m a solo founder without technical expertise - and therefore I know I need the technical help and support that can augment my domain expertise. Forward have a track record of supporting people just like me in bringing their ideas to life, and the Founders Programme was a great chance to experience that approach - and potentially raise funding in the process.”

So what of your experience of the programme - what was most valuable to you?

“When I first started the programme, I did have some initial traction with an invoice financing business - but it became clear it was going to be hard to scale and to truly serve the small business owner that I really care about supporting. I had 3 different ideas I tested in parallel for a couple weeks but in the end, thanks to Luke (investor at Forward), I focused my energy on just the one.”

“Dharmesh's session on user development really helped me find this focus. He helped me understand what I should be doing, and most importantly what I shouldn’t be doing - knowing that anything but validating my product with potential users is superfluous in the early stages. That was a shift in mindset for me and has been invaluable to my progress ever since.”

So what has happened since the programme?

“A lot! After discussing investment opportunities with European investors, Forward Partners included, I decided to accept a spot on Y-Combinators Summer 2019 program. In turn I’ve also managed to recruit a technical co-founder too, so really pleased with progress.”

So for anyone considering the programme - you’d say it’s worthwhile?

“Absolutely. Forward are designed for founders with just an idea - so they couldn’t be better placed to help people like me trying to figure out a direction. Their investment team have a great view of the big picture, whilst their studio team understand the ins and outs of product development and growth - everything you need to work towards and find product market fit.”

“The programme gave me tools and frameworks to build, a mindset to focus, a tonne of great reading and content, and of course a new network of relationships in venture capital and tech. An awesome way to spend 5 weeks.”



We’ve been overwhelmed with the response so far - with over 200 applications in 3 short weeks. Applications for the second programme close August 28th, so if you’re keen to get the same access and experience as Rich, be sure to apply as soon as you can.





Carl has been working with startups, scaleups and corporates at the intersection of brands and technology for over 10 years - with notable stints at luxury fashion brand Burberry, digital product studio ustwo and as a startup founder on personal CRM, Ping.

Carl supports both Forward Partners and our portfolio in using communications to align strategy and culture, and is passionate about building inclusive teams.

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