Funding

Investing from day zero through to Series A in e-commerce, marketplace, and applied AI startups, and funding growth through revenue-based finance.

Venture funding
Investment size

We invest between £200k - £2M depending on the stage of the business.

Sector focus

Our focus is on Applied AI, Marketplaces and E-Commerce but we're open to ambitious companies outside our core thesis.

Studio support

Our in-house team allows us to be more hands on than other investors, but there is no obligation to accept our operational support.

Pre-launch funding

For great founders with big ideas. We invest £200k-£1 million pre-launch and offer full support from our startup studio.

Next office hourS • 19th of May

Seed funding

For founders further along we invest between £300k - £3 million in Seed funding and offer full support from our startup studio.

Revenue based financing

Forward Advances

We provide fast, flexible and equity free capital of up to £1m to fund your marketing spend. You pay a 6% fixed fee and get full support from our startup studio.

Our partners
See open roles across the portfolio in our careers section

Marketplace

Rent shops, markets and spaces in cities around the world.

eCommerce

Bringing a slice of nature into your urban homes

Applied AI

Explore and communicate your ideas directly in 3D though AR and VR.

Applied AI

Ably is a Data Stream Network providing developers everything they need to create, deliver and manage complex projects.

Legal

Flexible legal outsourcing for in-house legal teams

Marketplace

Learn to code in 12 weeks.

eCommerce

Dress well without trying. A personal stylist for everyone.

exited

Marketplace

Vehicle sharing for the gig economy.

Marketplace

Outstanding childcare for modern families

Legal

Revising your contracts for a fraction of the cost.

Applied AI

An award-winning app that helps you find career happiness by matchmaking you to your dream job.

Applied AI

Fair HQ technology helps progressive companies embed D&I across the business

Applied AI

Silico provides a no code modelling platform to help businesses make better decisions.

Applied AI

Digital solutions for good mental health.

Marketplace

The productivity and marketing platform that’s transforming the livestock supply-chain

eCommerce

Loans for people with thin credit files

Marketing

Simple, Smart Tools For Multi-Channel Marketing.

Marketplace

Creators pitch their ideas. Readers decide which books get written.

exited

eCommerce

We believe in knitted fashion that's made unique, with love and never from a factory.

Marketplace

Get low rate loans or high returns on your savings with peer-to-peer lending.

exited

Marketplace

Use Hailo to get a black cab wherever you are, whenever you want.

Marketplace

The largest full-service mobile solutions company in the world.

Marketplace

Combining the power of storytelling with the possibilities of technology, to make magic for children.

exited

Applied AI

Effortless monitoring for your online service.

exited

Marketplace

A marketplace for offers that unite advertisers and B2C Businesses.

Marketplace

Last minute deals for self-catered cottages.

eCommerce

Personalised guides for pregnant women and new mums.

Marketplace

A curated collection of world’s most exclusive villas.

eCommerce

Building a better menswear brand online.

Marketplace

Find 100s of products that make life better as you go through treatment.

Marketplace

Book a trusted mechanic in just a few clicks.

eCommerce

Shop hot, affordable jewellery, accessories and gifts.

exited

Marketplace

Skimlinks helps you make money and gain insights from your commerce-related content.

exited

Marketplace

Find, compare and book the best clinics online.

exited

Marketplace

Parcel delivery for your business made easy.

Applied AI

Revolutionising your relationship with your mobile phone.

exited

Marketplace

Put the fun back into supply teaching.

Marketplace

The world's leading event app & audience engagement platform.

eCommerce

Custom suits, made to measure.

Applied AI

Optimised and consolidated payment processing.

Applied AI

The smart platform for R&D claims

Marketplace

Interior design for everyone.

Marketplace

The Bank of Mum and Dad for everyone

eCommerce

Helping children supercharge their violin learning with interactive practice apps

Finance

The business account that does your books

Education

Learning with certainty, powered by AI and cognitive science

“Forward really gets what it’s like to build and grow at the earliest stage. I was really able to rely on their experience to help me prioritise in the early days.”

— DANIEL VAN BINSBERG, CEO LEXOO

View the story

Apply now

You don’t need to have connections to apply for funding. We want to help every founder realise their potential.

Pre-launch funding

For great founders with big ideas. We invest £200k-£1 million pre-launch and offer full support from our startup studio.

Next office hourS • 19th of May

Seed funding

For founders further along we invest between £300k - £3 million in Seed funding and offer full support from our startup studio.

The latest

Digital transformation has sped up - and we have a choice. Reskill or get left behind?

The pandemic has fundamentally changed the way businesses operate across all industries. And it's about much more than remote working - or …

Luke Smith

Luke Smith

Investor

Conversational Commerce: Making shopping human again

Online dialogue between brands and their customers had a rocky start. We’ve all experienced bots in messaging apps getting the tone wrong, …

Katie Kim

Katie Kim

Investor

19
May
Officehours

Female Founder Office Hours

A monthly event where 20 pre-seed founders pitch their business idea's and get advice from our investors.