Funding

Investing from day zero through to Series A in e-commerce, marketplace, and applied AI startups, and funding growth through revenue-based finance.

Venture funding
Investment size

We invest between £200k - £2M depending on the stage of the business.

Sector focus

Our focus is on Applied AI, Marketplaces and E-Commerce but we're open to ambitious companies outside our core thesis.

Studio support

Our in-house team allows us to be more hands on than other investors, but there is no obligation to accept our operational support.

Pre-launch funding

For great founders with big ideas. We invest £200k-£1 million pre-launch and offer full support from our startup studio.

Apply now

Seed funding

For founders further along we invest between £300k - £3 million in Seed funding and offer full support from our startup studio.

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Revenue based financing

Forward Advances

We provide fast, flexible and equity free capital of up to £1m to fund your marketing spend. You pay a 6% fixed fee and get full support from our startup studio.

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Our partners
See open roles across the portfolio in our careers section

Marketplace

Rent shops, markets and spaces in cities around the world.

AppearHere

eCommerce

Bringing a slice of nature into your urban homes

Patch Case study

Applied AI

Explore and communicate your ideas directly in 3D though AR and VR.

Gravity Sketch Case study

Applied AI

Ably is a Data Stream Network providing developers everything they need to create, deliver and manage complex projects.

Ably

Legal

Flexible legal outsourcing for in-house legal teams

Lexoo Case study

Marketplace

Learn to code in 12 weeks.

Makers

eCommerce

Dress well without trying. A personal stylist for everyone.

Thread
exited

Marketplace

Vehicle sharing for the gig economy.

Drover

Marketplace

Outstanding childcare for modern families

Koru Kids

Legal

Revising your contracts for a fraction of the cost.

Robin

Applied AI

An award-winning app that helps you find career happiness by matchmaking you to your dream job.

Would you rather be

Applied AI

Fair HQ technology helps progressive companies embed D&I across the business

FairHQ

Applied AI

Silico provides a no code modelling platform to help businesses make better decisions.

Silico

Applied AI

Digital solutions for good mental health.

Big Health

Marketplace

The productivity and marketing platform that’s transforming the livestock supply-chain

Breedr

eCommerce

Loans for people with thin credit files

Koyo Loans

Marketing

Simple, Smart Tools For Multi-Channel Marketing.

Driftrock

Marketplace

Creators pitch their ideas. Readers decide which books get written.

Unbound
exited

eCommerce

We believe in knitted fashion that's made unique, with love and never from a factory.

Wool and the gang

Marketplace

Get low rate loans or high returns on your savings with peer-to-peer lending.

Zopa
exited

Marketplace

Use Hailo to get a black cab wherever you are, whenever you want.

Hailo

Marketplace

The largest full-service mobile solutions company in the world.

Somo

Marketplace

Combining the power of storytelling with the possibilities of technology, to make magic for children.

Wonderbly
exited

Applied AI

Effortless monitoring for your online service.

Outlyer
exited

Marketplace

A marketplace for offers that unite advertisers and B2C Businesses.

Loyaltybay

Marketplace

Last minute deals for self-catered cottages.

Snaptrip

eCommerce

Personalised guides for pregnant women and new mums.

Baby2Body

Marketplace

A curated collection of world’s most exclusive villas.

Edge Retreats

eCommerce

Building a better menswear brand online.

Spoke

Marketplace

Find 100s of products that make life better as you go through treatment.

Live Better With Case study

Marketplace

Book a trusted mechanic in just a few clicks.

Click Mechanic

eCommerce

Shop hot, affordable jewellery, accessories and gifts.

Fy
exited

Marketplace

Skimlinks helps you make money and gain insights from your commerce-related content.

Skimlinks
exited

Marketplace

Find, compare and book the best clinics online.

RightClinic
exited

Marketplace

Parcel delivery for your business made easy.

ParcelBright

Applied AI

Revolutionising your relationship with your mobile phone.

Kirusa
exited

Marketplace

Put the fun back into supply teaching.

Airsupply

Marketplace

The world's leading event app & audience engagement platform.

Epic

eCommerce

Custom suits, made to measure.

The Drop

Applied AI

Optimised and consolidated payment processing.

Apexx

Applied AI

The smart platform for R&D claims

EmpowerRD

Marketplace

Interior design for everyone.

RoomLab

Marketplace

The Bank of Mum and Dad for everyone

Ahauz

eCommerce

Helping children supercharge their violin learning with interactive practice apps

nSpireMe

Finance

The business account that does your books

Countingup

Education

Learning with certainty, powered by AI and cognitive science

Up Learn
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“Forward really gets what it’s like to build and grow at the earliest stage. I was really able to rely on their experience to help me prioritise in the early days.”

— DANIEL VAN BINSBERG, CEO LEXOO

View the story

Apply now

You don’t need to have connections to apply for funding. We want to help every founder realise their potential.

Pre-launch funding

For great founders with big ideas. We invest £200k-£1 million pre-launch and offer full support from our startup studio.

Apply now

Seed funding

For founders further along we invest between £300k - £3 million in Seed funding and offer full support from our startup studio.

Share deck

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