Funding that fits.

We’re forging a new path for venture that works 10x harder for founders. It improves the odds of success. It’s fair. Flexible. Supportive.

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We’re with you right from the start.

We invest in exceptional businesses and talent focused on opportunities in eCommerce, marketplace and Applied AI sectors - from day zero through to seed stage.

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Our investors make things happen.

Funding works better for founders when investors become partners. We provide advice and on-demand executional support. At board level and on-the-ground.

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We supercharge your growth.

Get exclusive access to Forward’s Studio - our team of startup growth experts. The Studio works closely with portfolio companies to design, build and hire - working together to reach strategic goals faster.

Get funded.

We know that every business is different. So we offer a range of flexible funding options to ensure more founders can find their perfect fit. Right from day zero.

Pre-seed funding

Pre-seed funding

We invest £200k-£1 million in outstanding founders with big ideas at a pre-launch stage. Apply to meet our investment team via our Office Hours programme.

Seed funding

Seed funding

We invest £300k—£2 million seed funding into outstanding businesses with proven traction. Apply by sharing your pitch deck with our investment team.

Revenue advances

Revenue advances

We provide flexible funding from £10k - £1M for a one-off fixed fee. No equity. No penalties. No guarantees. Apply by completing your company details.

Insights from the team.

Insights

6 AI trends that will define 2022.

What does the 2022 AI landscape look like? Check our our top 6 trends to watch this year.

Ann-Marie Rossiter

Ann-Marie Rossiter

Senior Marketing Manager

Insights

Why AI needs EQ: our take on the future.

Is it time we stopped talking about human-in-the-loop and start thinking about humans as the loop?

Insights

2021 Year In Review

Our 2021 Year in Review is our best bits from the last 12 months for the UK startup ecosystem, the Forward team …