Jasel runs the team delivering value-added services to our partner companies, from early-stage idea through to launch and anywhere in between. This includes product strategy, customer experience, brand development, technology services, growth marketing, talent, PR and more (breathe). He has a background in building and running teams developing innovative products and experiences for some of the world’s most celebrated brands. This included 13 years at AKQA on clients including Audi, Coca Cola, Nike and Nissan.

When not working, J’s a proud father of two, loves to travel and watching his favourite football team.

Dharmesh has been with Forward Partners since inception helping all our portfolio build great products to create valuable businesses. Prior to FP, he founded 2 tech startups in the loyalty and virtual pet spaces. He sold one and has the scars from both. Since the early dot com days Dharmesh has worked across a number of high profile tech companies in the UK from early stage AI companies, high growth gaming companies like Mind Candy, and with larger organisations like the BBC running product for their social software platforms. He is a regular speaker and writer on Product Management.

Leonidas has over fifteen years of experience in software and product development, specializing in full stack development, scalable infrastructures, data engineering and lean development practices. He has founded two startups and is an advisor to others.

Leo has a strong engineering background, he works closely with our early-stage startups on all their technology-oriented needs. He’s an open source advocate and a frequent speaker at tech events on infrastructure, scalability, data engineering, and application performance.

Will spent nearly 10 years working as a business consultant with Accenture before pivoting his training in project management towards finance and operations leadership roles within the world of startup. He made the move with Hassle.com as their Finance Director & Head of Business Operations, where he went on their journey of significant growth and exit.

His background means that he is passionate about making sure that finance and business operations are in a state of utter control whilst within a culture of continuous improvement.

Anna is a frontend developer and previously worked with a number of companies and agencies in helping them build great products.

Carl has been working with startups, scaleups and corporates at the intersection of brands and technology for over 10 years - with notable stints at luxury fashion brand Burberry, digital product studio ustwo and as a startup founder on personal CRM, Ping.

Carl supports both Forward Partners and our portfolio in using communications to align strategy and culture, and is passionate about building inclusive teams.

Adam has over 5 years experience working as a Product / Project Manager creating sites that recieve millions of hits a day for the likes of Google and Saatch & Saatchi. Most recently he worked at BabylonHealth developing a globalised product that used AI and Machine Learning to provide accessible, affordable healthcare. He loves solving problems and brings a diverse skill set to the table.

In former life, Adam was also a commercial pilot and completed degree in software engineering.

Alexandra is the office manager which includes the operational side but also in charge with bringing and maintaining the happiness level in the office. She has a strong background in hospitality but also helped to build and run a few transactional teams in the public sector.

Hasam is the Managing Director of Forward Advances. After spending 4 years in the British Army, he progressed through the ranks at Bank of America and Paypal, and founded 2 startups before joining us at Forward Partners. Hasam is passionate about re-imagining business lending for entrepreneurs and society-at-large, and is using his expertise to help lead and scale our new revenue-based finance offering.