Forward-thinking capital.

It takes more than money to transform a great idea into a world-changing business. Forward provides thinking capital. Capital with the capability to help founders find market fit, develop scalable products, high-performing teams - and enviable sales pipelines.

We help founders beat the odds.




Value created


Already raised an up-round

We worked out of their studio for the first year, we were literally born there. We're very close to them, they're more than just an investor and The Studio really helped us get off the ground.


Our offer.

Funding that fits.

We know that every business has different needs. So we get involved from the early stages and provide fair, flexible funding options - with or without equity.

Expertise on demand.

We provide access to expertise built scaling dozens of successful businesses, to help founders gain a sustainable competitive advantage right from the start.

Working with FP’s enterprise sales coach was the most formative intervention we made in 2018. We’d spent two years building a world-class product but the months of workshops, developing our sales playbook helped us to step-up our sales operation.

Seyi, Co-founder Gravity Sketch

Latest news.


6 AI trends that will define 2022.

What does the 2022 AI landscape look like? Check our our top 6 trends to watch this year.

Ann-Marie Rossiter

Ann-Marie Rossiter

Senior Marketing Manager


Why AI needs EQ: our take on the future.

Is it time we stopped talking about human-in-the-loop and start thinking about humans as the loop?


2021 Year In Review

Our 2021 Year in Review is our best bits from the last 12 months for the UK startup ecosystem, the Forward team …