Pragmatic advice, insights and frameworks for founders to help solve the most common early-stage challenges.
The ultimate guide to building customer personas.
How well do you really know your customers? Building customer personas can help businesses to communicate with their target audiences more effectively.
Where to start with prospecting for outbound sales.
The prospecting step in the outbound sales process is critical. Get our top tips to help your first outbound campaign succeed.
Understanding your customer for outbound sales.
Outbound sales can be the most effective growth channel you have. Read our guide on sales and bottom-of-funnel marketing strategies, tactics and critical processes.
How to approach startup salaries during an economic downturn.
Read our top 5 tips on how to ensure your salary and benefits packages can remain competitive during the looming recession.
How to implement clear progression frameworks in a startup.
Read about the tools, processes and methodologies for implementing plans for career frameworks within startups.
Top 14 questions to up your startup interview game.
Looking to up your interview game? Why not try some of these tried and tested questions on your next candidate?
How to pitch to VCs.
Pitching to VCs can be difficult. We’ve compiled a list of best practices to help you lead more productive and successful investment meetings.
How to find out why customers don’t want your product.
It can be frustrating when your audience doesn’t engage with your product. In this article Dharmesh Raithatha, former Partner & Chief Product Officer at Forward, outlines different ways to communicate with lost customers and find out why.
Why you must understand startup option pools.
Option pools are a great way for a business to retain the best talent. Nat explains how they make your firm an attractive proposition for potential employees.
Mastering startup launch PR: Dos & Don’ts.
PR can be an effective communication channel for your startup. We've put together a list of PR Dos and Don’ts to help you reach to your target audience.
How to test your unique value proposition- the concierge service.
Before building your platform, you need to test the product or service you’re offering. Dharmesh Raithatha, former Partner & Chief Product Officer at Forward, outlines his top tips to help you get started.
5 Smart Questions to ask VCs.
When you meet a venture capitalist, asking the right questions can improve your chances of landing investment. Luke Smith, Investment Partner at Forward, explains the best things to ask a VC.
What to look for in a co-founder of your startup.
Hiring a co-found is often top of the priority list for many solo entrepreneurs, but the recruitment process can be challenging. In this article we’ve outlined the key things to consider when looking for a co-founder.
The right time to start coding your product.
A lot of founders start building their product before having a good understanding of their audience. In this article, we’ve highlighted why that’s often counterproductive, and what you should do instead.
Why employee referencing is crucial in the hiring process of a startup.
Employee referencing is a crucial, but often overlooked part of the hiring process. In this article we’ve outlined key things to keep in mind when it comes to referencing.
Talking to your early adopters: how to conduct great interviews.
Customer interviews provide valuable insights into your customer’s needs and are an important part of product build and management. In this article, we’ve outlined our top tips to conduct great interviews.
Post term sheet due diligence.
The due diligence needed after signing with a new investor can be painful and some debate is inevitable. Matt explains how to navigate through this process smoothly.
How to announce funding in the press.
Securing funding is a great opportunity to approach the press. Here are our top tips to help you achieve more when it comes to press coverage.
How to put together an effective product team.
Product teams are crucial for product development and to scale your business. But what makes a good product team? In this article, we’ve put together a list of key roles in a product team and processes you need to have in place to improve your business.
How to be crystal clear you're better than the competition.
Competitor analysis is a key component of your fundraising narrative. Learn how you can frame comparison effectively for VCs
How to start a data room.
If you want to raise money or sell your company, you need a data room. Here’s how and when to start one.
How to value a startup for fundraising.
Understanding business valuation is key to attracting the right VCs to invest in your company. Nic Brisbourne, CEO and Managing Partner at Forward, explains the best way to launch your startup funding journey.
Applied AI strategy: Do’s and Don'ts to consider.
As more startups begin to leverage AI applications, we’ve compiled a list of Do’s and Don’ts to consider when following an Applied AI strategy.
How to engage with online influencers.
Influencer marketing can be hugely beneficial to your brand, if done correctly. Here are our top tips to help you put together an effective strategy and avoid common pitfalls.
How to achieve product market fit.
Achieving product-market fit is essential to scale your business. Dharmesh shows why it’s the number-one concept for startups and how it can boost your brand.
What to file at Companies House and how.
All UK Companies have to be registered at Companies House. Find out what information you need to file with them, and how to do it.
What does a good startup board pack look like?
Before meeting with your board, you need to put together a board pack. We’ve put together a list of key documents to include and our top tips to help you prepare for your meeting.
Getting to a first meeting with VCs.
Getting your first meeting with a VC can be challenging. We’ve put together a guide to help you get your foot in the door.
8 top tips to evaluate a startup business idea.
Looking to validate your startup idea? Dharmesh explains our process with some helpful tips to keep you focussed.