Product market fit playbooks for growing startups| Forward Partners

Product market fit

The key to early traction is achieving solid product market fit. Read out tips, guides and frameworks to get you there faster.

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Lean canvas

8 top tips to evaluate a startup business idea.

Customer research

How to find out why customers don’t want your product.

It can be frustrating when your audience doesn’t engage with your product. In this article Dharmesh Raithatha, former Partner & Chief Product Officer at Forward, outlines different ways to communicate with lost customers and find out why.

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Customer research

How to test your unique value proposition- the concierge service.

Before building your platform, you need to test the product or service you’re offering. Dharmesh Raithatha, former Partner & Chief Product Officer at Forward, outlines his top tips to help you get started.

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Early development

The right time to start coding your product.

A lot of founders start building their product before having a good understanding of their audience. In this article, we’ve highlighted why that’s often counterproductive, and what you should do instead.

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Customer research

Talking to your early adopters: how to conduct great interviews.

Customer interviews provide valuable insights into your customer’s needs and are an important part of product build and management. In this article, we’ve outlined our top tips to conduct great interviews.

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Competitor analysis

How to be crystal clear you're better than the competition.

Competitor analysis is a key component of your fundraising narrative. Learn how you can frame comparison effectively for VCs

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Early development

Applied AI strategy: Do’s and Don'ts to consider.

As more startups begin to leverage AI applications, we’ve compiled a list of Do’s and Don’ts to consider when following an Applied AI strategy.

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How to achieve product market fit.

Achieving product-market fit is essential to scale your business. Dharmesh shows why it’s the number-one concept for startups and how it can boost your brand.

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Lean canvas

8 top tips to evaluate a startup business idea.

Looking to validate your startup idea? Dharmesh explains our process with some helpful tips to keep you focussed.

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Lean canvas

How to use the Lean Canvas.

The Lean Canvas is a critical tool for startup founders to help them understand their customers and achieve product-market fit.

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Applying platform business models

Dive into the world of platform businesses and learn how startups like Koru Kids, Gravity Sketch, and Makers have leveraged this approach for success.

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The power of niching down.

Uncover insights into niches and platform plays, understand the challenges of building a platform business model, and learn how to compete with giants like Amazon. Discover the importance of identifying if your business is a platform or a marketplace.

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