Marketing playbooks for scaling startups| Forward Partners

Marketing & Sales

Startup growth is a complex beast, learn from our in-house marketing team about overcoming those common growth challenges.

Go-to-Market

The ultimate guide to building customer personas.

Go-to-Market

The ultimate guide to building customer personas.

How well do you really know your customers? Building customer personas can help businesses to communicate with their target audiences more effectively.

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Outbound sales

Where to start with prospecting for outbound sales.

The prospecting step in the outbound sales process is critical. Get our top tips to help your first outbound campaign succeed.

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Outbound sales

Understanding your customer for outbound sales.

Outbound sales can be the most effective growth channel you have. Read our guide on sales and bottom-of-funnel marketing strategies, tactics and critical processes.

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Mastering startup launch PR: Dos & Don’ts.

PR can be an effective communication channel for your startup. We've put together a list of PR Dos and Don’ts to help you reach to your target audience.

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How to announce funding in the press.

Securing funding is a great opportunity to approach the press. Here are our top tips to help you achieve more when it comes to press coverage.

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Growth

How to engage with online influencers.

Influencer marketing can be hugely beneficial to your brand, if done correctly. Here are our top tips to help you put together an effective strategy and avoid common pitfalls.

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The metrics that VCs REALLY care about.

Uncover the key metrics that VCs focus on while evaluating startups and understand how these metrics can guide your growth strategy and fundraising efforts.

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Marketing & Sales

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The ultimate guide to building customer personas.

The ultimate guide to building customer personas.

Where to start with prospecting for outbound sales.

Understanding your customer for outbound sales.

Mastering startup launch PR: Dos & Don’ts.

How to announce funding in the press.

How to engage with online influencers.

The metrics that VCs REALLY care about.