🧠 Turn reports and research into killer content.
Use this to:
- Enhance your market research or competitor analysis.
- Craft thought-leadership articles or social media posts based on the report or research.
- Share new market insights with your board or team via a succinct email.
- Create a slide using the key stats for your investment deck.
1. Kick off with great content. Find a high quality content or a report from a reputable source. Tweak the format so ChatGPT can read it. Then upload it using a service like ChatGPT File Uploader.
2. Ask ChatGPT for:
- An overall summary of the key points within the content.
- A summary by section.
- Key stats or figures.
More information on the thought leaders within the report. - A specific question you have about the report.
3. Follow up by:
- Asking ChatGPT to craft a selection of social media posts. Make sure you specify the objective of the content, channel you want to use, your company's tone of voice and the style (you can reference a favourite prominent author). Give it feedback on the copy and ask it to redo the task if you're not satisfied (with clear feedback to improve on).
- Asking ChatGPT to craft a short email. Make sure you specify objective (sales, or marketing, nurture or action, for instance) the length and the recipients of the email, to effectively and quickly summarise the report/research.
- Asking ChatGPT to tell you what information potential investors might like to see in your investment pitch deck to create a shortlist for your presentation.
4. In action ⚡️
A Marketing Manager wants to include more topical content from industry thought leaders on his social feeds. He's a small team of one, so he wants to use ChatGPT to help him extract the right data from McKinsey's The state of AI in 2022—and a half decade in review and turn them into engaging social content He also wants to summarise the findings for his very busy CEO.
>> See the report summary here
>> See the LinkedIn posts here
>> See the CEO summary email here.
🗣️ Craft your product roadmap with customer interviews.
1. Use this to:
- Enhance your customer feedback process and insights.
- Categorise insights to help inform your product roadmap and future development.
- Craft summary emails to send back to your customer, outlining what you learned and proposed next steps.
- Provide summaries for senior stakeholders in your business about what this research uncovered.
2. Kick off with great content:
Do you have transcripts from customer discovery interviews? Reviews Trustpilot or G2C? Surfacing great insights rely on great inputs, so data is key. Collate these, categorise them and feed each tranche of data into the platform separately to get best results.
3. Ask ChatGPT for:
- A summary of positive and negative feedback.
- An overall sentiment score out of 10 for the feedback.
- Key product wants/ needs.
- New feature ideas based on customer feedback.
- How to approach testing the customer requests.
- Whether your customers offer similar features.
4. In action ⚡️
A Product Manager is conducting customer interviews, as it's been 6 months since they launched their latest product release. She has over 20 interviews to get through and wants support in analysing the findings and forming her product roadmap recommendations.
>> See the customer interview transcript summary here
>> See how to validate the customer recommendation here
>>See how to prioritise two customer suggestions here.
>> See how to layer competitor analysis into the findings here.
>> See how to iterate competitor analysis for more in depth insights here.
As we conclude, it's essential to highlight that Gen AI tools, like ChatGPT, can be an effective asset for startups, streamlining operations and improving efficiency. It enables you to turn complex market reports into digestible content and deciphers customer conversations for better product planning. However, it is important to acknowledge that ChatGPT is an evolving tool, constantly under development, with its capabilities expanding over time.
While ChatGPT is designed to enhance human capability, not replace it, its increasing sophistication hints at utility in a wider range of tasks, thus presenting even more opportunities for start-ups. To leverage it effectively, start-ups need clear objectives and well-thought-out prompts. Familiarising yourself with its specific features and limitations, such as its knowledge cut-off of September 2021 and a 2500-word content limit, is vital.
Despite these limitations, ChatGPT proves to be a significant resource for startups seeking to save time and optimise their operations. By following the practical steps outlined in this series, start-ups can harness the potential of Gen AI to drive their marketing, sales, and customer service operations forward.
🗞️ What's got our attention?
- Automated content generation is getting good. Really good. So good that Wordpress just rolled out a tool which can create a blog post for you from scratch. Read more on The Verge here. Consider taking Notion AI for a spin too, it's integrated into your workflow, and feels like magic.
- Could it take a decade for economies to reap the productivity benefits of generative AI? Check out this article in the Financial Times to find out more.
- Large corporates are taking ChatGPT very seriously, with McKinsey reporting that over 50% of their staff globally are using the tool. Read more on VentureBeat here.
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